Digital & growth marketing · Bengaluru

Avinash Mandal

Helping businesses grow.

Ten years in digital marketing, four of them in MedTech. I've taken 20+ businesses to their marketing targets, with returns averaging better than 15x for companies ready to scale.

What I do Track record
SCROLL
10+Years in digital marketing
20+Businesses guided to their marketing goals
15xAverage return delivered on spend
4+Years inside MedTech
01

About

A seasoned digital marketer who works with companies as a strategic partner, not a vendor.

My expertise runs across SEO, social media, and paid advertising. Every project brings its own constraints, but the pattern holds: careful targeting, tight measurement, and a willingness to cut what isn't returning. That's how the numbers above happened.

Four of those years were spent in MedTech at Remidio, running lead generation across India and the USA and building marketing automation end to end. Before that, industrial sales and channel management at Aditya Birla's Essel Mining and at Girnar NewTel — which is where I learned to read a P&L before writing a campaign brief.

Today I run Blue Monk Media in Bengaluru, working with businesses that are ready to scale.

Avinash Mandal
Based in
Bengaluru, Karnataka
Current
Founder, Blue Monk Media
Experience
10+ years
Education
MBA Marketing, Amity University
Availability
Remote or in person (Bengaluru)
Pricing
On enquiry
02

Services

Reach Demand Convert Compound

Pick a stage to see what I do there.

Reach

3 mosto take a client's primary keyword to page one of search results
Search engine optimisation

Technical fixes, content, and links aimed at the terms your buyers actually type.

Social media marketing

Organic presence across LinkedIn, Facebook, YouTube, and WhatsApp.

Brand marketing

Positioning and the corporate communications that carry it — PR, awards, interviews.

Demand

2–3%conversion ratio held on Google Ads lead-generation campaigns
Paid media & SEM

Google Ads across PPC, display, and video, plus Facebook and LinkedIn placements.

Lead generation

Campaigns measured to qualified enquiries and cost per lead, not impressions.

Convert

10xreturn on ad spend, sustained across India and USA campaigns at Remidio
Marketing automation

Marketing, sales, and service wired together end to end — built on Zoho at Remidio.

MedTech go-to-market

Four years marketing medical devices: regulated claims, clinician audiences, CME and conference channels.

Compound

20%of a business unit's annual revenue target delivered through marketing
ROI management

Attribution and reporting that tie spend to pipeline, so budget talks start with evidence.

Marketing consulting

Fractional support for teams without a marketing head — strategy, hiring, vendors, and a plan someone can run.

03

Experience

Dec 2025 — Present

Founder

Blue Monk Media · Bengaluru · Hybrid
  • Digital strategy and performance marketing for businesses ready to scale.
  • Full-service engagements spanning lead generation, SEO, paid media, and automation.
Nov 2024 — Dec 2025 · 1 yr 2 mos

Marketing Consultant

Freelance · Bengaluru
  • Independent consulting across digital strategy, demand generation, and marketing operations.
Aug 2021 — Oct 2024 · 3 yrs 3 mos

Remidio

MedTech · Bengaluru · On-site
Apr 2023 — Oct 2024 · Marketing Manager
  • Budgeted, planned, coordinated, and ran online and offline marketing initiatives.
  • Online lead generation at ROI above 10x, contributing at least 20% of the business unit's annual revenue target.
  • Implemented end-to-end marketing automation across marketing, sales, and service using Zoho.
Aug 2021 — Mar 2023 · Marketing Strategist
  • Online lead generation across India and the USA at ROI above 10x.
  • Integrated digital marketing: SEO, Facebook Ads, LinkedIn Ads, WhatsApp marketing, remarketing.
  • Event management for conferences, trade shows, RTM, and CME programmes.
Nov 2020 — Aug 2021 · 10 mos

Senior Marketing Executive

SASMOS HET Technologies Limited · Bengaluru · On-site
  • Budgeting, planning, coordinating, and implementing marketing plans.
  • Managed in-house and outdoor vendors for branding, creative, events, and collateral.
  • PR and corporate communications — advertising, interviews, awards, event planning.
  • Owned the company website and social platforms.
Mar 2018 — Oct 2020 · 2 yrs 8 mos

Essel Mining & Industries (Aditya Birla Group)

Greater Bengaluru · On-site
Mar 2019 — Oct 2020 · Marketing Officer
  • Carried the sales target across Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Kerala, and Pondicherry.
  • Data analysis for credit evaluation, lost-order analysis, and import–export sales, reported to top management.
  • Ran Project Voice of Customer to measure how the market saw the company.
  • Market research feeding new product development.
Mar 2018 — Mar 2019 · Management Trainee
  • Built and held customer relationships across the South Indian territory.
  • Prepared MIS reporting on enquiries, lost orders, sales, stock, and OTIF.
Mar 2016 — Mar 2018 · 2 yrs 1 mo

Girnar NewTel Solutions

Bengaluru · On-site
Jun 2017 — Mar 2018 · Assistant Marketing Manager
  • Market research and go-to-market strategy, online and offline, for a new field-force tracking app for retail.
  • SEO — took the application's primary keyword to page one of search results within three months.
  • Google Ads across PPC, display, and video, holding a 2–3% conversion ratio.
  • Demonstrated the product directly to CMOs and marketing heads; trained and managed the call-centre team.
Mar 2016 — May 2017 · Management Trainee
  • Channel management for PayTM and Snapdeal, owning channel P&L.
  • Account management for Lazada and Singapore HTC shop-in-shop.
04

Capabilities

Demand generation

  • Lead generation
  • Search engine optimisation
  • Search engine marketing
  • Google Ads — PPC, display, video
  • Facebook & LinkedIn Ads
  • Remarketing

Strategy & brand

  • Marketing strategy
  • Digital strategy
  • Go-to-market planning
  • Brand marketing
  • PR & corporate communications
  • Trade shows & events

Operations & analysis

  • Marketing automation (Zoho)
  • ROI management & optimisation
  • Google Analytics
  • CRM
  • Budgeting & MIS reporting
  • Market research
05

Credentials

Education

Master of Business Administration, MarketingAmity University
B.Tech, Mechanical EngineeringDr MGR Educational and Research Institute
Mathematics & Computer ScienceSaint Joseph's School

Certifications

Business ManagerMeta
Google Analytics for BeginnersGoogle
Google My Business BasicsGoogle
Digital UnlockedGoogle

Ready to scale?
Let's talk.

Tell me where growth has stalled and what you've already tried. Remote or in person in Bengaluru — first conversation costs nothing.

avinashkr3@gmail.com LinkedIn